Idea Cellular launched its 3G Services on 28th March, 2011 in 3 circles – Gujarat, Madhya Pradesh and Chhattisgarh, Himachal Pradesh and since then it has been progressively launching 3G services in 6 other circles of UP East, UP West, Maharashtra & Goa, Kerala, Haryana, and Andhra Pradesh.
As of now Idea has launched 3G in 400 towns in 9 circles extending from Major Urban Markets, Tier 1&2 cities and finally reaching out to the deep remote areas.
Idea Cellular also claims that it is committed to launch 10 new towns per day for the next 365 days to extend the experience to 50% of the existing subscriber base with the latest 3G Services which will progressively grow to cover 750 towns by mid 2011, and 4,000 towns by the end of FY12.
Idea is the first operator in India to introduce Time based Billing plan for 3G services enabling users to avail high-end data services without worrying about the volume of usage. To promote usage, Idea has introduced ‘sachet’ pricing offering attractive trial packages with per day billing.
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