This is a unique and powerful social recommendation and networking platform to develop personalized applications and send targeted promotions to users within the network.
One of the key features of the MSNP platform is that it can host SMS-based applications and, therefore, there is no requirement to download additional software on mobile phones and no necessity to have a 3G-ready handset.
Another highlight is that MSNP it is operator-agnostic—which implies that the applications on the MSNP platform can be used by subscribers of any service providers.
Created by Tata Tele and IIT Bombay Center for Excellence in Telecom (TICET), MSNP helps provide the right information to the right person at the right time.
Everything is very open with a clear clarification of the challenges.
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